PANDORA operates and manages a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. The products are sold in more than 55 countries on six continents. The PANDORA brand, and its collection of currently over 1,600 unique jewelry designs, is sold directly or through third-party distributors to over 10,000 points of sale worldwide, including more than 420 PANDORA branded concept stores.
PANDORA’s mission is to offer women across the world a universe of high quality, hand finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.