In 1865,
as the Civil War came to a close and the town of Alexandria,
Louisiana began to rebuild, two optimistic Scotsmen named
Ferguson and McKinney opened a jewelry store and watch
repair business at the corner of Front and Murray streets.
Alexandria did not have river levees at the time, and
the store, perched right on the banks of the Red River
in the heart of the downtown area, was well positioned
to benefit from the very active river traffic in this
important port city.
Five years later, Carl A. Schnack, left Hamburg, Germany
and came to Alexandria to work as a watchmaker for Messrs.
Ferguson and McKinney after working briefly in New York.
Soon, C.A. Schnack purchased the interests of Mr. McKinney
and then Mr. Ferguson, renaming the store C.A. Schnack
Jewelry Company. The name remains to this day, and his
direct descendants have owned the business throughout
the years. |
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Over the years, Alexandria
prospered with its river traffic
and as the center of the state, and so did Schnack's.
The store grew and changed hands within the family as
the years went by, and locations changed several times.
Nell Schnack Hunter, daughter of C. A. Schnack, and her
husband, Frank O. Hunter, purchased the business in 1916.
In 1928, Carl S. Carstens, son of Lizzie Schnack Carstens
and grandson of C. A. Schnack, joined the business and
became a partner with Mr. and Mrs. Hunter in 1936.
The history of Alexandria
and of Schnack's is intertwined with another
war, World War II. Several military camps sprang up in
Central Louisiana to prepare the country for war. In 1940
Schnack's doubled in size and added china, glassware,
and gift departments, becoming one of the largest jewelry
and gift stores in the South.
Carl Rand Carstens, son of Carl S. Carstens and great-
grandson of C. A. Schnack, returned to Alexandria in 1953
after military service and became the fourth generation
of the Schnack family to join the business. In 1967, Mr.
Hunter retired and sold his interest to Carl S. Carstens,
Carl Rand Carstens, and Ken P. Carstens, (also son of
Carl S. Carstens and great grandson of C. A. Schnack).
In the 1980's, Bill and J. Pitts Carstens, great-great-grandsons
of C. A. Schnack and sons of Carl Rand Carstens, joined
the business, becoming the fifth generation. |
A branch
opened in 1974 at the Centre on Jackson St., which became
the main branch of the store in 1995 when the downtown
location closed. In 2005, Schnack's moved again
to its new larger home, under the clock tower on Dorchester
Drive.
Schnack's has seen many changes over the years.
No longer are ledgers handwritten. Guns, fishing tackle,
radios, kitchen appliances, and cameras -- inventory staples
throughout the years -- are no longer in stock. Today
the store is known for its diamonds, watches, gold jewelry,
and fine gift items. Bill Carstens travels to Antwerp,
Belgium to choose diamonds for the store's customers,
making Schnack's a true diamond importer.
One thing that has not changed, however, is our goal to
give our customer the best value for his money. The customer
who rode his horse up to the store in 1865 is the same
value conscious customer who drives his or her car into
our parking lot today. With outstanding quality, personal
service and excellent value as hallmarks, the descendants
of C. A. Schnack continue the store's legacy into
the 21st century. |
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